In order to professionalize the work of the association, the existing communication media were revised and the design idea regulated in a flexible design guide. During the revision, the design elements of the communication strategy of the association could be adapted. The newly developed appearance now follows a clear line in the interplay of the design elements logo, colors and typography.
High medieval rule landscape at Saale and Unstrut.
From the Saale into the world
In the Saale-Unstrut region, in 2008, under the auspices of the United Domstifters in Merseburg and Naumburg, the Burgenlandkreis district and the city of Naumburg, a sponsoring association founded the “Naumburg Cathedral and High Medieval Landscapes at Saale and Unstrut” in the UNESCO World Heritage List in 2014.
Project facts
Time: December 2011
Client: Saale Unstrut Tourismus GmbH, Naumburg
Jobs: Corporate design development
In cooperation with: Ungestalt GbR, Leipzig
