We are constantly surrounded by brands. We love them consciously or experience them very subtly. As a branding agency, we make brands controllable for customers and make them come alive for their target groups. We offer different services in the field of brand development.

• Brand clarifying workshops
• Development of brand strategy
• Development of corporate identity
• Implementation of corporate design
• Documentation of corporate design
• Brand adaptation (Europe–China)
• Brand consultancy


Focus 1: Corporate identity


We develop visual branding images. This produces all-embracing recognisability for the brand, running through all means of communication. Based on the brand strategy of the company, the basic elements are developed: the logo, colour climate, design elements, dealing with typography and imagery. This creates a construction kit that supplies all the necessary parts for brand-consistent corporate communication: the brand is brought alive in brochures, customer magazines, advertisements, websites, clothing, vehicles and fair stands.
Guidelines in the documentation explain the correct handling of the basic elements and the designing of applications. With a web-based online style guide or PDF, we document the visual identity of brands. Companies that cooperate with various communication agencies can thus ensure their consistent branding.


Focus 2: Mechanical engineering and automotive industry


Our main industry focuses are the mechanical engineering and automotive industries. We are familiar with these important industries, their decision-making processes and ways of working. Many years of agency experience looking after customers such as Siemens, BMW, Audi, Volkswagen China and Voith can be positively incorporated into the working process and lead to successful solutions in your corporate communication.
Find out for yourself with our case study on Hydraulik Nord Fluidtechnik.


Focus 3: Brand adaptation Europe-China


The perception of colours, images and writing in the two cultures has traditionally been different for centuries. Only a fraction of Chinese speak English, and for 90% of Germans red is not the colour of happiness.
What has already been a reality for large concerns since the 1980s has now also become attractive for small to medium-sized companies: Kollaborat assists you in your efforts to expand into China and introduces your brand into the new competitive environment. Equally, we assist Chinese companies who are planning a market entry in Europe. With the aid of Asian employees in Germany, a high level of expertise and our presence on site in Beijing, we are in a position to adapt brands and their visual identities to the requirements in East Asia.
We also assist companies with culture workshops, with which we prepare those in charge of marketing for the new environment of their brand.

Get in contact with us! Or visit us in Leipzig or Beijing!