For the planning office Gramsch - Architektur + Gesamtplanung from Leipzig, Kollaborat developed a corporate design for the architect Stefan Gramsch. In a branding process, we set the cornerstones of his brand identity, drilled deeply and delineated the brand building land precisely.
As a general planner for building owners from industry, he offers holistic planning services and project management. The ability of Gramsch - Architektur+Gesamtplanung is to look after the entire construction project and to view the project from all sides.
Corporate Design Gramsch
Logo
The idea of the logo is a flexible structure that fits the needs of a builder. A few lines, as the origin of architecture draw a archaic shape that stands for modern design. The shape can be seen as a construction but also as the ground plan of a building. A “G” can be associated as well. The single components of the logo come together in a system, that variably combines the word mark, figurative mark and the descriptive addition.
Every projects needs different answers – I provide individual solutions.
Colors
Mint green and grey generate the color scheme of the brand. Combined they claim fresh innovation and solid neutrality. The warm grey is balancing and creates harmony. The technical mint green shows a strong contrast to the competitors. The usage and proportion of the colors is shown in a simple abstract.
Innovation and neutrality.
Pattern
Modern facades made from expanded metal were the inspiration for a pattern in the corporate design. Via repetition of the Unicode sign 2211 of the brands corporate font we generated a pattern. For easy usage and accessibility it was included the font as well.
Stability and transparency.
Layout system
Similar to the markings of the construction ground, the corners and page halves are of special interest in the corporates layout. Elements such as the three logo parts, text, photographs and other additions are positioned in the corners and thereby define the format. The outcome is a flexible system, that follows the arrangements of the architect.
Project facts
Period: October 2018 - May 2019
Client: Gramsch – Architektur + Gesamtplanung, Leipzig
Business: construction industry
Task: Brand strategy, Corporate Identity, Corporate Design, office equipment
Participation: Jakob Gleisberg, Melissa Ristau
