The corporate design of the chinese Wanjia Media Group (玩家传播集团) did not match anymore to the new principles of the publishing house. Based on a new defined brand strategy all the basic elements were redesigned: logo, colors, typography and the design element. Afterwards both leading magazines of Wanjia, the travel magazine “Wanjia Travel” and the life style magazine “Wanjia Hui” were completely redesigned, too.

Period of time: August 2010
Serivce: Concept, design, design documentation
This project was processed for MetaDesign China Ltd., © MetaDesign 2010